Video Premiere: IN FLAMES' 'The End'

Swedish metallers IN FLAMES have premiered the music video for their new single “The End”. Directed by Patric Ullaeus (DIMMU BORGIR, LACUNA COIL, SONIC SYNDICATE, KAMELOT), the clip is infused with pure adrenaline, stepping inside a first-person shooter game and bringing the viewer front and center of exhilarating action and suspense.

“The End” is taken from IN FLAMES‘ upcoming twelfth studio album, “Battles”, which will be released on November 11 via via Nuclear Blast in all territories excluding North America and Scandinavia and Eleven Seven Music Group in the U.S. The CD was recorded in Los Angeles with Grammy-nominated producer Howard Benson, who has previously worked with MOTÖRHEAD, BODY COUNT and SEPULTURA, among others.

IN FLAMES guitarist Björn Gelotte described “The End” as “a fairly straightforward IN FLAMES song. Having said that, it’s a really positive vibe [to] the song. It’s not a slash-your-wrists kind of vibe; it makes you realize to just make sure you appreciate that moment.”

Gelotte also talked about how the recording process for “Battles” compared to that of its predecessor, 2014’s “Siren Charms”.

“‘Siren Charms’ had a very dark vibe to it,” he explained. “We recorded it at a cold, damp and dark time during the year in Berlin so it gave it a certain melancholy to the record. Now recording in L.A. with the sunshine, it’s a different energy. The writing process was different this time, too — that I would like for us to continue to explore. Also, working with Howard and his team was great. I got stressed taking a break for even five minutes because they were always ready to go for the next take and kept my energy up.”

“I think being in California really affected this album in the sense that we had a studio in the house that we were staying at and the vibe was really relaxed which lent itself to productivity,” added vocalist Anders Fridén. “It really helped having a producer who could make us focus on what we needed to accomplish and keep us on track.”

“This was a very new approach for us because we’ve never let anyone else in the way we did with Howard,” said Gelotte.

“Battles” sees the band making the hooks sharper, the riffs tighter and honing the overall attack in a way that parallels their legendary live shows in an unparalleled fashion.

“When people hear this album I think they’re going to instantly know that it’s the new IN FLAMES without us repeating the same song over and over, and that’s something I’m incredibly proud of,” Fridén said. He went on to downplay the changes in the band’s sound, calling “Battles” “guitar driven, melodic… it’s like they know what to expect. It’s not like we’re coming out with something completely different, but at the same time it’s still new. If they already like IN FLAMES, they will like it — and if they don’t like IN FLAMES already, they still might like it.”

IN FLAMES will release its new concert DVD, “Sounds From The Heart Of Gothenburg”, on September 23 via Nuclear Blast. The set was recorded on November 7, 2014 at Scandinavium in Gothenburg, Sweden.

IN FLAMES last year inked a new management deal with Tenth Street Entertainment, which also looks after MÖTLEY CRÜE and FIVE FINGER DEATH PUNCH, among others.

IN FLAMES drummer Daniel Svensson announced last fall that he was leaving the band to focus on his family life. He has since been replaced by Joe Rickard, who played on “Battles”.

Fonte: Blabbermouth.net